AH-ha, business growth, competing for attention, consumers are skeptical, Engagement, fads, influence the next sale, macro trends, marketers, marketing, Marketing Implications, marketplace, need to focus on trends, Technology is what makes business GO, term trend, trendlines, trends, valid comparison, welcome to the future
Following trends is not a new idea for marketing. We do it all the time, or at least we claim to be on top of everything that’s new, bright and shiny. This week’s AH-ha! moment suggests marketing needs to focus more carefully on trends because there is much more than meets the...