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Following trends is not a new idea for marketing.  We do it all the time, or at least we claim to be on top of everything that’s new, bright and shiny. This week’s AH-ha! moment suggests marketing needs to focus more carefully on trends because there is much more than meets the...

This was a good week.  It’s not often that a company can get TWO articles posted in Internet channels in the same week.  We did. Salon Today – 70% is Not a Good Number CMO.com – Marketing In The Age Of Now

It’s not unusual to hear managers at all levels suggest that we have to connect the dots when faced with just about any situation with more than one set of variables. Connecting the dots for many of us dates back to our childhood when we were given numbered puzzles and had to...