Blog Archives
Group 3 Marketing President talks about Loyalty Marketing
Written on February 27, 2012 at 4:03 pm, by Jason Touw
So what’s the big deal about customer loyalty? It’s a sham. Relationships, you say? Nope, your clients don’t want one of those either. Is this heresy coming from a 24-year veteran of “Loyalty Marketing”? Maybe not. Read Bart Foreman’s latest salontoday.com blog and find out how you can grow your business by focusing on three critical elements to make your current Guests more profitable without wasting valuable time and resources. Click here
Maybe it’s time to start a dialog about the concept of “Loyalty” as it relates to the business of business.
Written on December 30, 2011 at 4:33 pm, by Bart Foreman
We are seeing an increasing amount of web chatter at Loyalty360.org about the value of loyalty marketing programs. It reminds me of the old trading stamp programs like Gold Bond and S&H Green Stamps that were popular for three decades. They vanished rather quickly. Loyalty programs won’t die because there is too much invested in them, but we believe that in 2012 the marketing focus has to radically change.
As we close the year we will leave you with two quick thoughts:
- Customers are not loyal and loyalty programs do not make them loyal.
- Customers do not want a “relationship.” We do; they don’t.
Have a Happy New Year and get ready to rock.