Blog Archives
Our New Blog
Written on March 12, 2012 at 3:36 pm, by Jason Touw
With the world focusing so heavily on electronic communications, the demand for the latest and greatest computer systems is always present at every business. Our team uses a variety of techniques and new technologies to support our infrastructure and meet our customers’ needs. This means we are at the forefront of pioneering how a small business can leverage big technology. In the Bleeding Edge blogs, written by our IT team, you will be able to read about the different strategies we use and what we do to keep our computer systems running more efficiently than our competition. You might even learn a few tips your business can use to apply to your infrastructure. Be sure to check back monthly for our blog posts.
Group 3 Marketing President talks about Loyalty Marketing
Written on February 27, 2012 at 4:03 pm, by Jason Touw
So what’s the big deal about customer loyalty? It’s a sham. Relationships, you say? Nope, your clients don’t want one of those either. Is this heresy coming from a 24-year veteran of “Loyalty Marketing”? Maybe not. Read Bart Foreman’s latest salontoday.com blog and find out how you can grow your business by focusing on three critical elements to make your current Guests more profitable without wasting valuable time and resources. Click here
Maybe it’s time to start a dialog about the concept of “Loyalty” as it relates to the business of business.
Written on December 30, 2011 at 4:33 pm, by Bart Foreman
We are seeing an increasing amount of web chatter at Loyalty360.org about the value of loyalty marketing programs. It reminds me of the old trading stamp programs like Gold Bond and S&H Green Stamps that were popular for three decades. They vanished rather quickly. Loyalty programs won’t die because there is too much invested in them, but we believe that in 2012 the marketing focus has to radically change.
As we close the year we will leave you with two quick thoughts:
- Customers are not loyal and loyalty programs do not make them loyal.
- Customers do not want a “relationship.” We do; they don’t.
Have a Happy New Year and get ready to rock.