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Last week, we met a political consultant who works with companies to promote his clients’ agendas to state legislators. He’s sort of a lobbyist, but not quite. One of his biggest challenges and pet peeves is the lack of creativity in most email messages sent to sway a legislative...

When all is said and done, the most powerful marketing tool is ourselves, the evangelists, spreading the good word about our brand. We do it in many ways and the “how to” will vary by brand, but our goal is to get everyone talking about our brand. That’s called influencing the...

Last week, we focused on the dots – bright and shiny dots and fuzzy dots. This week we are focusing on something we have never focused on – ourselves. Last week was both unique and surprising. We were in Las Vegas participating in the Fantastic Sams bi-annual convention. During...