Group 3 Marketing has created a customized relationship marketing program for professional salons and spas called TheClub@®<salon name>. It involves rewards for continued patronage and on-going communications with members that include monthly members-only special benefits. The model is flexible and each salon sets its own business rules. Communications include postal and e-mail newsletters. The program is integrated into each salon’s website allowing members to log-on, view and change their personal information as well as view their current status in the program. Go to “see your info” for a live demonstration. The salon has instant access to all member information in the database through our exclusive WebLink provided to salons at no additional charge.
There’s more. . . Using the salon’s POS demographic and sales history data, we are able to expand communications to clients who are non-members on a schedule set by each salon to help the salon stay connected with even more of their clients.
The Club@New Reflections Salon
This salon was one of the first salons to embrace the club marketing program. Today, over 3,000 clients have become members and are very responsive to club rewards and special incentives.
Recently, the salon projected to miss a monthly sales goal. With only a few days left in the month, we recommended that members be sent an e-mail with an end-of-the-month special offer. The response was strong enough for the salon to make its monthly goal.
ARTIKA is an Aveda Concept Salon that has an Aveda Lifestyle store within a block of their location which competes for product sales. Thanks to ProSalon software, Group 3 Marketing was able to give members extra “points” for the purchase of Aveda products at ARTIKA, without eroding their margins on services. These extra points for products have successfully drawn more clients into ARTIKA and has made the ARTIKA marketing program much more enticing than the Lifestyle store punch card.
Group 3 Marketing has developed a new customized SIXTH STAR program for value positioned salons that uses postcards for postal delivery of rewards. These value driven chains have a lower average sale and rely on volume for sales growth.
Group 3 Marketing uses the latest printing technologies to deliver colorful, cost-effective mailings while emphasizing e-mail whenever possible to be the primary means of staying connected with clients.
