Clients
Shoe Carnival – . Since before the turn of the Century
What we did:
We developed a sophisticated data model to support the Savings Club that was introduced in 2000 and rebranded to Shoe Perks in 2010. This was a basic rewards program that kept the brand competitive with other specialty footwear retailers.
We created a new data model in 2010 to take advantage of new technologies in data management and electronic media to deliver rewards and targeted relevant o ers and information for any specialty retailer or B2B brand.
What we learned:
It is critical to involve and motivate all levels of management to the importance of data and how it can be used to in uence the next sale.