Clients
PUREBeauty – . Launched 2000
What we did:
We created Club PUREBeauty, the rst chain loyalty marketing program in the beauty industry.
We expanded the modeling and data mining e orts that we had learned from the Replay program
and saw signi cant organic growth and expansion in category sales. This became the model for
other chains in the beauty industry.
What we learned:
Data mining techniques can in uence the next sale. We proved the two number growth model
works: We increased average visits and we increased the average transaction and that is a
winning combination.