It’s Really Quite Simple
1. Focus on your customers, not your products and services
It’s easy to memorize part numbers; it’s not so easy to memorize customers
2. Get intimate – very intimate
Know your customers, their buying habits and patterns
3. Be dynamic – because the marketplace is dynamic
Change is constant – look for pattern shifts
4. Follow the STAR – our Sixth Star
Your KEY to marketing success
When we founded this business almost a quarter of a century ago, we had a simple vision: Loyalty.
Today, our vision has changed because everything around us has changed and so have we.
From LOYALTY to RELATIONSHIP marketing to data mining, our singular focus is helping clients put their
customers at the HEART of their business. We do it through a combination of:
Analytic thinking to simplify the focus
Tactical execution that TRIGGERS results
The key to your success begins with our belief that marketing is what we do to INFLUENCE the next sale.
Like we said, it’s really quite simple – but it’s not easy. We can help.
The New Reality of Marketing – Dangerous Curves Ahead.