Helping Clients Build Lasting Relationships with their Clients.

Your BEST customers have the POTENTIAL to leave.

Your MARGINAL customers have the POTENTIAL to spend more.

UNPROFITABLE customers have the POTENTIAL to become profitable.

Our agenda is your agenda.

Our focus is to build brand equity.

We utilize technology to fill your needs, and not the other way around.

We believe in adding value to your current marketing strategy.

Business to Consumer – Customer relationship marketing programs that deliver relevant information and timely rewards.

Business to Business – Unique incentive models that involve all elements of a company’s distribution network.

Business Employee Incentive Programs – because retaining employees directly impacts your bottom line.

Group 3 Marketing’s new inclusive SIXTH STAR platform maximizes the impact you can have in touching as many of your customers as possible. Not every customer will want to pay to be a club member and/or may not be interested in club rewards and members-only benefits – but our research shows that many customers do want periodic promotional and new product information, which can be delivered economically via e-mail and/or links to your website. The SIXTH STAR uses all available touchpoints to impact your customers – through opt-in tactics that allow customers to choose how they want to relate to you and at the same time delivers flexible alternatives in fulfilling your promise to them of rewards and relevant communications.

	Sixth Star Presentation: Presented February, 28, 2005 at the Spa & Resort Expo, Los Angeles, CA (PowerPoint - opens in new window)