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26
Jan

What Loyalty? Customers Are Free Agents

The business of business is selling something. Since the days of the Grand Bazaar, buyers and sellers have danced to close a sale. But marketing is not sales. The most straightforward definition of marketing is “influencing the next sale,” and that prompts us to re-evaluate how...
28
Sep

Group 3 Marketing Featured In Two Articles

This was a good week.  It’s not often that a company can get TWO articles posted in Internet channels in the same week.  We did. Salon Today – 70% is Not a Good Number CMO.com – Marketing In The Age Of Now
08
Aug

Maxwell House Project in St. Paul Pioneer Press

When Bart Foreman is not busy helping clients with their marketing strategies and identifying their Big Data opportunities, he turns his attention to his role as Board Chair of Rebuilding Together Twin Cities.  Last weekend was a miracle in action as he helped...

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