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Last week, we met a political consultant who works with companies to promote his clients’ agendas to state legislators. He’s sort of a lobbyist, but not quite. One of his biggest challenges and pet peeves is the lack of creativity in most email messages sent to sway a legislative...

There’s an old saying that what goes around comes around. Most of us have lived through more than one recession and stock market crash. We have seen how technology has changed our world starting with JFK’s race to the moon and beyond. Doing business in the Age of NOW has opened...

When we were doing business in the Age of Yesterday (a much simpler time), marketing was in its infancy and sales was a rather straight line from product inception to the final sale. In the Age of NOW, the focus is on marketing and sales have taken a back seat. We don’t sell any...