Monthly Archives: February 2012

Group 3 Marketing President talks about Loyalty Marketing

Written on February 27, 2012 at 4:03 pm, by Jason Touw

So what’s the big deal about customer loyalty? It’s a sham. Relationships, you say? Nope, your clients don’t want one of those either. Is this heresy coming from a 24-year veteran of “Loyalty Marketing”? Maybe not. Read Bart Foreman’s latest salontoday.com blog and find out how you can grow your business by focusing on three critical elements to make your current Guests more profitable without wasting valuable time and resources. Click here

Expectations & Retention

Written on February 27, 2012 at 7:00 am, by Bart Foreman

No matter what we do in business, there are expectations. We have often argued that brand management’s expectations are different from the consumer’s expectations. The brand’s obvious expectation is growth because every action results in an ROI analysis. If we are going to keep our marketing jobs, we have to deliver on-going positive ROI results. The consumers’ expectations are more oblique and it is the brand’s job to identify the triggers that can be used to meet their expectations. (more…)

Oops

Written on February 20, 2012 at 7:00 am, by Bart Foreman

We probably should file this week’s AH-ha! in the file marked “Dumb Things That Smart People Do.”

The New York Times published a lengthy story on its website last Thursday about “How Companies Learn Your Secrets” and it sort-of let the cat out of the bag, explaining how mega retailer Target is using your shopping data to market to you. For those of us in the direct marketing space, this is not news. (more…)